MaGie Creations

Construction of my factory will start next year and we will open in 2025. A dream come true!

MaGie Creations upcycles beer grain into an ingredient that can be used for food production: PowerFlour. Beer grain is a fiber and protein-rich barley fraction that remains after brewing beer. Madeleine Gielens is the founder of MaGie Creations. We just introduced a cereal bar and we expect to bring a cracker to market soon. We introduced the Brewlicious brand to make the consumer aware of the theme of beer grain, which is something new that doesn’t immediately resonate with most people. Madelein about participatin Circular Factory: “Before the end of this year, the financing of my factory will be completed, construction will start next year and we will open in 2025. A dream come true. The factory is built in a circular manner and is fossil-free. Circular Factory offers pragmatic support in the preparation of the scale-up phase. What I really liked is that they could think along from practical experience about how I could take the next steps needed to grow my business.”



That is the amount the startups Bakkersgrondstof, Biophilica, BlueBlocks, Fairm, Magie Creations and Nature's Principles need to make a serious scale step. The young companies are participants in the Circular Factory programme, set up by Tekkoo, BlueCity and partners such as Invest NL and Renewi. The program supports startups that want to build a factory for their circular or biobased products. In this way, Circular Factory wants to contribute to the realization of twenty circular factories in the coming years.

Read more


Circular Factory supporter Invest-NL about the future of circular startups in the manufacturing industry: “How can we use circular strategies to create a just and liveable society for all?”

Invest-NL is one of the supporters of the Circular Factory program. In this interview, Maud Hartstra and Guy de Sévaux discuss the importance of scaling up circular startups. “All kinds of developments are underway, which means that many more circular start-ups will be founded in the coming years. Circular Factory is designed for circular startups in the manufacturing industry that want to scale their production by building their first factory; and help them to make this factory circular. In addition to these startups, we also see on a larger scale a new focus of moving production closer to home. More and more manufacturing companies previously located in Asia and Eastern Europe are returning to Western Europe. With the Circular Factory program we want to point out to the entire value chain that making things circular and sustainable requires a different approach and mindset, but also changes in business models and new ways of financing. As far as Invest-NL is concerned, Circular Factory is coming at the right time.”

Read more